IU has been appointed as the global ambassador for renowned beauty and skincare brand Estée Lauder.

On April 11, Estée Lauder announced through its official social media account, "Introducing IU (@dlwlrma) as the new global ambassador for Estée Lauder. Are you ready to join us in the dazzling encounter of Estée Lauder and IU?"

Known for her talent and influence both in South Korea and internationally, IU's new role marks a significant collaboration between the multi-talented artist and the prestigious beauty brand. As the new global ambassador, IU is expected to partake in various collaborations and campaigns for the beauty brand.

Estée Lauder has already released various photos and videos of IU announcing this highly anticipated collaboration.

Korean netizens and fans commented, "Wow, so crazy her beauty," "This is so crazy," "The first photo, she looks like actress Chae Jung An. IU's visual is getting more and more crazy beautiful," "IU's the model? She looks so perfect," "She suits the brand so well," and "She's so gorgeous."

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