JYP Entertainment's Chinese boy group, BOY STORY, set for an active first half of 2024.
BOY STORY unveiled their 3rd mini album, 'Play', on February 3 KST, featuring the title track "Alpha" and six other captivating songs. Each of the six members contributed to the album's lyrics and compositions, delving into themes of inner conflict and resolution.

To showcase their new music, BOY STORY will embark on a showcase tour across eight local cities, starting in Shanghai and concluding in Tianjin, captivating audiences with their dynamic performances and undeniable charisma. On May 4 KST, the group will take the stage at the 'I Love You Indonesia 2024' concert in Jakarta, Indonesia, marking another step in their global journey. 

BOY STORY, a product of JYP China and TME (Tencent Music Entertainment Group, China), continues to embody JYP's strategy of "Globalization by Localization." With achievements like their debut showcase tour, KCON appearances, and fan concert in Beijing, they are poised for further success in the music industry.