Cube Entertainment's upcoming rookie boy group NOWADAYS has launched a promo campaign around Seoul neighborhoods including Seongsu, Hongdae, Gangnam, and Yeonnam. 

The promotional posters posted around Seoul feature a QR code linked to a short introduction video of the group. In the video, the boy group name NOWADAYS is spaced out so that it reads as a phrase, "Now, A ______ Days." The blank was then filled in with words, such as "curious", "dreamy", "youthful", "different", "fine", "lovely", and "mysterious". 

It's believed that NOWADAYS is a group made up of 5 members, with former 'Produce X 101' contestant Kim Hyun Bin rumored to be a central member. The team marks the first boy group launched by Cube Entertainment in 8-years.