The original series, 'Death's Game,' produced by the Korean online video service TVing, is gaining remarkable popularity overseas on Amazon Prime Video.
Despite being a local production featuring Korean actors, it has achieved significant success globally, underscoring Tving's competitiveness on the international stage.
On January 8, TVing announced that 'Death's Game' part 2, released worldwide on Amazon Prime Video on January 5, has risen to the 2nd place in the comprehensive global rankings for TV shows on Prime Video.
'Death's Game' is a gripping life-transference drama, where Lee Jae (portrayed by Seo In Guk) is given 12 chances to avoid death. If he fails to survive, he will be thrown into the abyss of hell to suffer for eternity.
According to FlixPatrol, the worldwide OTT viewership aggregation platform, 'Death's Game' has achieved a position within the top 10 in 71 countries. Notably, it has garnered this acclaim not only in Southeast Asia, where Korean content enjoys high popularity, but also in countries like France and Mexico.
Amazon Prime Video, an OTT service provided by Amazon to its paying members, boasts a substantial subscriber base, reaching 220 million as of last year, making it the second-largest in the industry after Netflix, which had 238 million subscribers.
Industry experts view the success of 'Death's Game' as evidence of TVing's global competitiveness. While TVing has previously been perceived as trailing behind platforms like Netflix and Disney+, CJ ENM CEO Gu Chang Geun declared early last year, through a conference call, the intention to boost the global competitiveness of content intellectual property (IP) and expand platform influence centered around Tving.
TVing is steadily proving its original content competitiveness in the global market. In April of last year, 'Penthouse' secured a scriptwriting award at the Cannes International Series Festival. Subsequently, in October, 'Penthouse' was globally released through Paramount+ and claimed the top spot in the TV show category in 26 countries, including the UK, Canada, Italy, Mexico, and Australia.
Simultaneously, TVing has witnessed a surge in new paid subscribers, with a notable 60% growth in the two weeks following the release of original content such as 'Death's Game' and 'EXchange 3' as announced on December 15.
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