BLACKPINK fans worldwide, known as BLINKs, are buzzing with excitement as the iconic beverage giant, Starbucks, announces an upcoming collaboration with the globally-renowned K-pop group.
This collaborative endeavor, reported by the Korean outlet Maeil Business Daily, is part of Starbucks' strategic plan to leverage the powerhouse that is BLACKPINK's extensive international fandom, amplifying customer engagement around the globe.
The collaborative merchandise is expected to feature a range of items, including tumblers, keyrings, pouches, and more, all adorned with BLACKPINK's symbolic colors and logo. This exclusive collection aims to blend Starbucks' reputation for stylish and functional accessories with the undeniable charm of BLACKPINK.
However, it's worth noting that this unique collection will, reportedly, only be available in South Korea. International fans may need to find their way to the Korean Starbucks outlets if they wish to secure items from this highly anticipated BLACKPINK 2023 drinks and tumbler collection.
On the other hand, this is not the first time Starbucks is collaborating with BLACKPINK.
In 2021, the global beverage franchise released the same projects for its Thailand branch stores. At the time, Starbucks released various drinks, tumbler collections, keychains, pouches, badges, and eco bags. The Thailand market responded so enthusiastically to the collaboration that the products sold out within minutes.
Limiting the drop to Korea is kinda frustrating when they have such a huge international fanbase.
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