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Posted by boranews189 pts Sunday, July 30, 2023

How NewJeans became a global phenomenon in just one year

With a combination of raw talent, charisma, and an innovative approach to music, NewJeans has rapidly ascended to international fame. Their journey, which started just after their debut, has been nothing short of remarkable, quickly catapulting to number one positions and asserting themselves as the vanguard of the fourth generation K-pop scene.


The group’s unique charm and magnetic performances have resonated with a global audience, allowing them to conquer international markets within their first year. This impressive feat is a testament to their dynamic capabilities, effectively blending the best elements of K-pop with their individual flair.

With their latest release, "Get Up," NewJeans continues to dominate the global music industry. This second mini-album has not only consolidated their position at the top of the domestic charts but also made significant inroads into the world's most competitive pop markets, including the United States and the United Kingdom.


In anticipation of "Get Up," NewJeans primed the audience with the pre-release track "Super Shy," which quickly asserted its dominance on music charts across the globe. The song clinched the number one spot on major domestic music charts, setting a high bar for the album's official release.

Upon the full release of "Get Up," the group continued its streak of success. The album's dual title tracks, "ETA" and "Cool With You," carved out their spots among the top ranks of the music charts, demonstrating the unwavering popularity of NewJeans. Each track underlines the group's versatility and consistent ability to deliver hit after hit, solidifying their status in the international music scene.

Further highlighting their impressive standing in the industry, NewJeans demonstrated exceptional album sales in the first week following the release of "Get Up," selling over 1.65 million copies. This remarkable achievement places them as the second highest-selling female K-pop idol group in first-week sales, underscoring their rapidly growing fan base and market appeal.

The global influence of NewJeans is nothing short of noteworthy. Their track "Super Shy" debuted at number 66 on the U.S. Billboard Hot 100 chart, exceeding their previous record of number 82 with the hit song "Ditto." This accomplishment not only speaks to their consistent growth in the industry but also their ability to captivate an international audience. Furthermore, the recent chart update shows "Super Shy" climbing two spots from the previous week to number 64, suggesting a steady and promising upward trajectory for the group.

The group's growing popularity extends well beyond the boundaries of the U.S., making significant inroads in the U.K. music scene. Their infectious track "Super Shy" claimed the 52nd spot on the U.K. Singles Top 100 chart. The song initially charted at number 59, demonstrating its staying power by maintaining its position on the chart for three consecutive weeks.

From their inception last year, NewJeans has been in the spotlight as a groundbreaking newcomer to the K-pop girl group scene. Their innovative approach is reflected in their album releases, as they chose to release three title songs along with their accompanying music videos from their debut album, prioritizing this method over traditional promotional activities. Their strategic and fresh approach to the industry standard has been well-received, serving as an additional catalyst to their growing global acclaim.



Ultimately, NewJeans has blazed a trail in the industry with their fresh, sophisticated sound that boldly deviates from the traditional K-pop formula. Their adaptability and authentic personas breathed new life into the scene, offering a refreshing change of pace for listeners who wanted a more diverse sound in K-pop music. This strategy resonated, allowing them to carve out their unique genre within the span of a year. The global music community, in anticipation, eagerly awaits to witness what novel contributions they will bring to the international music landscape in the future.

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New Jeans Cover : Billboard Artist Magazine
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  1. NewJeans
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tncaxk
tncaxk1,811 pts Monday, July 31, 2023 7
Monday, July 31, 2023

Media play

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Six-idle
Six-idle698 pts Monday, July 31, 2023 1
Monday, July 31, 2023

I don't think they are a global phenomenon. Their fans are inflating numbers in some markets. Fans that I don't think are too many.

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