On the afternoon of May 10, the first collaboration collection between JENNIE from BLACKPINK and the renowned American fashion brand CALVIN KLEIN was officially launched.
The launch event took place in Seoul, South Korea and as the headliner of the event being the owner of the collection ("Limited Edition Capsule Collection") and global brand ambassador, Jennie made a stunning appearance in a purple mini dress by her own Calvin Klein collection and a trendy ribbon attached to her hair with little bows the same color as her dress.
Combined with high platform shoes to match her dress, Jennie stole the eyes of all the attendees while the cameras focused on her, her charming figure also fell in love with the fans who followed the photos and videos shared on social networks about the event.
Jennie Kim at her Calvin Klein event. pic.twitter.com/OeZFBVBwYq
— @21metgala (@21metgala) May 10, 2023
Attention ‼️ The main event #Jennie is here for her #CalvinKlein collection reveal and all eyes are on her (as it should be!) #JennieforCalvinKlein https://t.co/I6w9MyZTnk pic.twitter.com/DTvSYFarQy
— ELLE Singapore (@elle_singapore) May 10, 2023
เก็บตกโมเมนต์งานเปิดป๊อปอัพสำหรับคอลเล็กชั่นแคปซูล “Jennie for Calvin Klein” @calvinklein กับการมาถึงของ #JENNIE ที่มาพร้อมชุดเดรสสีม่วงลาเวนเดอร์ตัวจิ๋ว สะท้อนสไตล์แฟชั่นที่เธอร่วมออกแบบในครั้งนี้ #CalvinKleinxJennie#CalvinKlein #CalvinKleinTH#VogueReports pic.twitter.com/JD7s5Etl9K
— Vogue Thailand (@VogueThailand) May 10, 2023
jennie ruby jane is the main event indeed pic.twitter.com/WfqrLCpjLq
— gi (@jennieaceitgirl) May 10, 2023
A very important detail of this event is that the entire new Calvin Klein collection had Jennie's personal brand, even the logo was written by herself, the garment designs had her own personal touch from the color palette to the details.
The collection included a range of underwear and outerwear pieces such as bralettes, matching bottoms, bodysuits, ribbed tank tops, tees, joggers, dresses, denim shirts, oversized '90s jeans, and crewneck sweatshirts. The variety of colors included lilac, chalk blue, desert, black, and white.
The collection was so beautiful and reasonably priced between $25 and $150, which is why many people couldn't resist buying physically and virtually as long as they had at least one item. The demand was so high that the Calvin Klein website collapsed instantly and when it returned to normal all the items had been "Sold Out".
NOT THE CALVIN KLEIN WEBSITE CRASHED 😭
— ☁️ (@filmsnini) May 10, 2023
JENNIE CALVIN KLEIN LAUNCH#JENNIEforCALVINKLEIN pic.twitter.com/Xbxwu4pAeP
.@BLACKPINK #JENNIE’s @CalvinKlein New Capsule Collection SOLD OUT ITEMS!!!
— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) May 10, 2023
JENNIE CALVIN KLEIN LAUNCH #JENNIEforCALVINKLEIN pic.twitter.com/1aS7PYtNsA
It's all sold out 😭
— BLACKPINK Global News🌹 (@BPGlobalNews) May 10, 2023
JENNIE CALVIN KLEIN LAUNCH #JENNIEforCALVINKLEIN @BLACKPINK pic.twitter.com/zvTTUhUOLA
#JENNIE’s calvin klein’s designs are already sold out on the official website
— ONLY FOR JENNIE (@ONLYJENNIEPH) May 10, 2023
JENNIE CALVIN KLEIN LAUNCH#JENNIEforCALVINKLEIN pic.twitter.com/VR52frPMjQ
JENNIE'S COLLECTION ALREADY SELLING OUT 😭
— ً (@firejennie) May 10, 2023
JENNIE CALVIN KLEIN LAUNCH #JENNIEforCALVINKLEIN pic.twitter.com/3oM6nhGS10
you guys are so... WHY SOLD OUT IS TRENDING??
— ☆ (@ninibowie) May 10, 2023
JENNIE CALVIN KLEIN LAUNCH#JENNIEFORCALVINKLEIN @CALVINKLEIN pic.twitter.com/vNvYJVEYrT
Jennie's power was demonstrated once again as her own Calvin Klein collection sold out in just 1 second.
Items From BLACKPINK Jennie’s Calvin Klein Collection Sold Out Within Seconds of Launchhttps://t.co/ty1VFQMZZH pic.twitter.com/zPmbxZlD0C
— Clout News (@CloutNewsMedia) May 10, 2023
jensetters you have officially made an enemy out of me wdym the collection is already sold out when it launched 2 seconds ago ????
— ︎ ً (@JNKSNS) May 10, 2023
JENNIE CALVIN KLEIN LAUNCH #JENNIEforCALVINKLEIN pic.twitter.com/S3FO1l5zl4
Jennie became the fastest person to sold-out in fashion and history, she sold out her new Calvin Klein collection in just 1 second. pic.twitter.com/oEQ8raKdB3
— Pop Base (@PopBaseK) May 10, 2023
#BLACKPINK 's KIM #JENNIE 's became the fastest person to sold-out in fashion and history, she sold out her new Calvin Klein collection in just 1 second.
— jensoo global (@globaljensoo) May 10, 2023
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JENNIE CALVIN KLEIN LAUNCH #JENNIEforCALVINKLEIN pic.twitter.com/3HC4dvjIDO
@BLACKPINK's #JENNIE just surpassed THE BEATLES' "Paul McCartney" to become the FASTEST person in history to SOLD OUT.
— ًJennie BLACKPINK (@JennieTrends_) May 10, 2023
This was achieved on the @CalvinKlein brand website with her new collection in collaboration with the brand. pic.twitter.com/jFayNwPX2l
WHO’S THE FASTEST SOLD OUT PERSON IN HISTORY
— cia (@JNKITACE) May 10, 2023
REPLY
JENNIE CALVIN KLEIN LAUNCH #JENNIEforCALVINKLEIN pic.twitter.com/5PL9NilFKF
jennie become the fastest sold-out person in history (1 sec to be exact)
— J 🌟 (@kuemythist) May 10, 2023
JENNIE CALVIN KLEIN LAUNCH #JENNIEforCALVINKLEIN@CalvinKlein pic.twitter.com/qsaPtQAV8E
Congratulations to BLACKPINK's JENNIE!
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And people really think they will look like Jennie just by wearing those clothes??? Really??? I can't undersand that way of thinking...