BTS's Jimin has been declared the biggest influencer during the Paris Men's Fashion Week, according to brand marketing platform Lefty.

On the 30th of January, influencer brand marketing platform Lefty published insights on the Paris Men's Fashion Week. On the report, Jimin, who recently became Dior's newest global brand ambassador, was named the biggest city influencer topping the list and surpassing stars like Kylie Jenner and Rosalia.

The analysis went on to explain that Jimin's two posts for Dior created an EMV of $17 Million, which accounted for 54% of Dior's total Earned Media Value. Moreover, Dior's EMV shot up by 370% with $35.1 Million, which was more than twice its nearest competitor on the list Saint Laurent which ranked at #2 on the Top 50 brands. W Korea was ranked 9th on the list of the top influencers and related to Dior and Kenzo, Jimin was fully dressed in Dior during photoshoots and content for his W Korea special magazine when he received his appointment with Dior.

Earlier on the 25th, Vogue Business utilized Lefty's analysis which called Jimin's attendance at the #DiorWinter23 show a huge success. Lefty's Ramos revealed that the posts had generated $16.7 Million EMV at the time. Lefty is a platform that helps brands and agencies to manage top-performing influencer programs: talent discovery and acquisition, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking.

On the Dior Twitter and Instagram accounts, the posts regarding Jimin's appointment generated great hype on the internet. Aside from sending him on top of the worldwide trends with multiple keywords and leading popularity on Google trends, they became the most engaged with ever. As of writing, Jimin's Dior-related posts on IG have surpassed 2 Million likes, with the original one at 3.8 Million likes; the ones on his account are both close to 10 Million likes as well.

Jimin's attendance of the Paris Fashion Week was a huge success bringing in large crowds and media attention; Dior even acknowledged him as the main character of the event when they retweeted a post by WWD about it. It is worth noting that his appointment also led to the skyrocketing of Dior's stocks to 789 Euros per share. A lot of fans have and are continuing to buy Dior products as a testament to his brand king status.

Jimin is the first Asian Global Brand Ambassador for Dior, and as fans have noticed, brand executives from Tiffany and Co and Givenchy have followed him on Instagram, showing promise of future collaborations.