Jimin's popularity abroad is mind-blowing, as seen by the fact that he caused a Korean food brand's sales to increase in the US and China, which prompted the company to sponsor BTS' concerts in Las Vegas, US. His kind of power, influence, and impact can only be dreamt of by many other individuals. Korean media outlets perceive him as the Face of K-pop, and for this reason, different outlets, including major television news channels, have been reporting on BTS' trip to Las Vegas, including their attendance at the 64th Grammys and their 4-day concert, using footage that is majorly focused on Jimin.

It is not the first time that this has happened. K-media has always highlighted Jimin in any reports on BTS' activities, such as during their concert in LA [read here and here], their online concert [read here], and when reporting on education matters, given that Jimin was a top student, all through his school years [read here] among many other instances.

For this occasion, on April 18, YTN News extensively used footage consisting primarily of center-Jimin while reporting on the group's concert for the second weekend.

For the first weekend of the concerts, YTN News reports highlighted Jimin's speech during BTS' press conference.

At the same time, KBS News used extensive Jimin-centered footage when reporting on the group's attendance and performance at the Grammys and also highlighted his message during the VLIVE broadcast held after the show. This footage heavily focused on him singing, dancing (solo freestyling and as center during group choreography), and speaking at the press conference.

In a different news report on the Grammys, KBS News also used a Jimin-centered clip of the 'Butter performance, as well as his Vlive message, which the group broadcasted after the ceremony.

Jimin's skills and personality have made him immensely popular, and he has become the representative face of BTS and K-pop across the borders, so much so that he has now been nicknamed 'media darling' and 'South Korea's IT BOY' for the sheer amount of attention that South Korea's media accord to him.