On April 22, rookie girl group HOT ISSUE's label S2 Entertainment delivered unfortunate news for fans.
The label revealed on this day,
"Hello, this is S2 Entertainment.
First, we would like to apologize for bringing sudden news to the fans who have loved and supported HOT ISSUE.
After a lengthy discussion with our artists, the company and the members have collectively come to the decision to disband the team.
The company continuously worked with the artists for a long time toward the direction and development we were aiming for, but ultimately, the above decision was inevitable.
The company would like to express our apologies and gratitude to the fans who have loved and cared for HOT ISSUE until now. Please look forward to the HOT ISSUE members' future activities from now on. Thank you."
Meanwhile, HOT ISSUE debuted in the K-Pop scene back on April 28, 2021 with the release of their 1st mini album, 'Issue Maker' and title track "GRATATA". Fans were expecting to celebrate HOT ISSUE's 1-year debut anniversary this coming April 28.
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This is the sad reality of Gen 4 groups...
More groups = less share of the pie and...
More Big groups = almost nothing left for everyone else (even as Kpop grows)
A bunch of companies consolidated in recent years so they'd get the critical size to launch Kpop globally. Bigger budgets gave them the pick of trainees, bought better songs & MVs, enabled their own variety shows (aka weekly content on YouTube), bigger promotions, etc.
Monster rookies don't just come from big company branding, they have all of the above. Smaller companies can learn from Dreamcatcher; if you are small, don't compete on the bigger guys' terms - differentiate!
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