Here are the brand value rankings of top Korean film actors/actresses for the month of March, based on big data analysis!

From February 9 through March 9, 2022, the Korea Institute of Corporate Reputation analyzed big data of 50 top film actors/actresses in areas including consumer participation, media activity, communication, community activity, etc.

In 1st place for the month of March, veteran actor Lee Jung Jae earned a total of 8,612,919, in light of his big achievement at the 'Screen Actors Guild Awards' last month. 2nd place went to 'Juvenile Justice' star Kim Hye Soo with a total of 7,576,693 points, while 3rd place went to actress/model Jung Ho Yeon, also awarded at the 'SAG Awards', with 7,331,884 brand value points. 

From 4th through 10th place are, in order: Hyun Bin, Park Seo Joon, Lee Byung Hun, Jung Hae In, Honey Lee, Gong Yoo, and Lee Kwang Soo.