Gucci Garden Archetypes touchdowns in Seoul, South Korea.

Gucci Garden Archetypes is a multi-sensory exhibit expressing a garden of archetypes by Gucci through the years and is dedicated to the advertising campaigns of Alessandro Michele.

Check out more information about Gucci Garden Archetypes on Gucci’s official website here: GUCCI WEBSITE.

This exhibition finally landed in Seoul this March 4 and will last until March 27 at DDP.

Global Brand Ambassadors, EXO’s KAI, Squid Game actor Lee Jung Jae, Singer-Actress IU, actress Shin Min Ah, along with Gray and Noze, visited and toured the opening.

Gucci Garden Archetype: Absolute Screening Exhibition consists of rooms with different concepts each.

The brand ambassadors also partake in “The Mannequin Challenge.” Mannequin Challenge is an old trend that Gucci brings back and upgraded it by dressing up with their beautiful garments.