BTS's Jimin proved the "Jimin Impact" when the Studio Nicholson cardigan he wore on the "‘Butter’ Album Unboxing - BTS" video sold out immediately.

On the 11th of July, BANGTANTV released a BANGTAN BOMB showcasing BTS members unboxing the Butter Album.  Dressed in Studio Nicholson's grey "Chas Contrasting Detail Cardigan," Jimin's visuals and charm immediately captured the viewer's attention.

The Studio Nicholson's grey "Chas Contrasting Detail Cardigan" that Jimin wore, sells out on Studio Nicholson's official website and other two Korean reseller websites, shortly after the preview clip was released.

Jimin's fanbases are overwhelmed and celebrating the sold-out power that Jimin possesses.

The sold-out power that Jimin holds once again proves the “Jimin Effect” and the “Jimin Impact” as the true “Brand King.”