The Seoul Design Foundation is well-known for implementing various projects to promote Seoul's design industry and spread the design culture. For their recent series named 'My Signature' on YouTube, they chose EXO's Kai as their first guest to discuss his album and performance.

Kai is widely known as the concept king for not only perfectly showcasing unique concepts but also executing them with true emotions and expressions. From the concept teasers of his self-titled debut album to the visual film which presents a storyline through various excerpts of his songs, he truly lived up to his title. So, it's not a surprise that even the Seoul Design Foundation introduced him as the Concept Expert Kai int heir YouTube series.

In the first episode of My Signature, Kai talks about his thoughts and ideas behind his album and performances. He discussed the importance of self satisfaction to work harder and the significance of happiness in life. He deeply introspected how the efforts to feel happy in life is connected to his career. Apart from his music, he also expressed his feelings for his precious fans and how they became more important with each new experience of his life as an idol.  Also, the existence of international fans made him realize more about the global popularity of K-pop. For Kai, the two greatest motivations are self satisfaction and his lovely fans. 

Kai's debut album is breaking numerous records worldwide and his multiple fancams and the unique visual film are still the trending topics in the k-industry. Even various international celebrities are grooving to Mmmh and showing their love for Kai's extraordinary album.