Lazada simply declared its endorser, Korean superstar Lee Min Ho! The entertainer himself took to his authority Instagram record to make the big announcement.

Lee Min Ho, who as of late featured in the successful series The King: Eternal Monarch, has authoritatively been uncovered as the online business stage's first territorial brand minister to feature its mission for Lazada's 11:11 Shopping Festival, which is its generally envisioned and greatest one-day sale of the year.

"Lee Min Ho’s exuberant, optimistic and encouraging personality resonates with Lazada shoppers," says Mary Zhou, Lazada's Group Chief Marketing Officer. "In a year that has been full of uncertainty, we want to capture the imaginations of our shoppers with a regional brand ambassador who can inspire happiness and put a smile on the faces of consumers across Southeast Asia."

She proceeds, "We are thrilled that Lee is Lazada’s Heartthrob and [has] strong alignment with our brand. Reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions which Lee has demonstrated in his career and various social involvement in giving back to the community."

Similarly amped up for his most recent endorsement, Lee Min Ho likewise communicated his pleasure to be essential for the Lazada family. The Hallyu star says in an announcement, "I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador. Lazada is known across the region for its innovative and customer-focused approach to online shopping, and working with the Lazada team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform."

He includes, "It is wonderful to see individuals continue to pursue their passions, pick up new skills, and experience the joy of going where their hearts beat through Lazada. I’m pleased to be part of this story and play a role in uplifting spirits and sharing more happiness with my fans and consumers in Southeast Asia."

As a major aspect of Lazada's 11.11 occasion's mission, the entertainer will likewise star in a business that reflects his internet shopping schedule.

He additionally worked together practically with Lazada's brand ambassadorsenvoys across Southeast Asia, Kathryn Bernardo in the Philippines, Agnez Monika, and Verrel Bramasta in Indonesia, Ayda Jebat in Malaysia, Bella Ranee Campen in Thailand, and Chi Pu in Vietnam.