You know you're popular when you snag an endorsement deal! Boyfriend has just been announced as Lotte Hotel Busan's newest promotional ambassadors!

From now on until the next year, Boyfriend will be the representative models for Lotte Hotel and will embark on promotional activities and events for the company.

Starship Entertainment said, "We're honored that Boyfriend has been chosen as Lotte Hotel Busan's promotional models. As a group that represents K-pop, they will work hard to show good sides of themselves."

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Boyfriend will not only be busy as promotional models, but they will be busy with their upcoming concert too! Their world tour will take place in 10 countries in 10 different cities.

How do you think the boys look in the photos?