'Superstar K6' winner Kwak Jin Eon and runner-up Kim PIl will be releasing 'Hite Jinro's newest brand song "What" for the brand's upcoming 'What Campaign'! 

As new faces of 'Hite Jinro', the two vocalists came together once again following their last collaboration with the movie 'International Market'. The two also gained much attention for their ear-pleasing collaboration in 'Superstar K6', during the super week rival mission.

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In contrast to the husky yet piercing vocals of Kim Pil, Kwak Jin Eon attracted listeners with his deep and soft vocals. With an addictive hook and melody, "What" is an upbeat acoustic track that includes a perfect balance of both singers' colors. 

Meanwhile, fans can access the full brand song "What" via Soribada and Milk Music on for free and the full MV version of the song will be released on March 2! In the meantime, check out the 15 seconds teaser video of "What" above.