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According to the representative of 'UnionBay,' Lee Hyun Woo and IU both signed on as the faces of the brand for 2015 and are receiving a lot of attention for their undeniable chemistry on the set. Fans of Lee Hyun Woo and IU were also excited for the full pictorial and even named them as 'WooU couple' (Milk couple as milk in Korean is pronounced in a similar manner).
Meanwhile, IU and Lee Hyun Woo have worked together in the past as co-MCs on 'Inkigayo' and for IU's "You&I" MV. The two were also endorsement models for 'UnionBay' in 2011 and again in 2014.
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