The must-see attraction during any foreign tourist's itinerary in South Korea is the ever popular Star Avenue, which will be created at the World Tower Shop. Star Avenue, which is a place for a multimedia interactive Hallyu experience that uses Hallyu stars as models, was created to focus on content, such as life-sized figures of Kim Soo Hyun, Lee Min Ho, and Jang Geun Suk, exhibitions of 34 Lotte Duty Free Shop models' collections, hand printing, and tarot games. That's not all! The total proceeds will be donated to a local community.

Also, any foreign tourist who spends more than a dollar at the World Tower Shop will enter a lottery event to win Lotte Duty Free Shop's model figures of Kim Soo Hyun, Lee Min Ho, and Jang Geun Suk!

Lastly, to commemorate the opening, World Tower Shop produced a teaser video and a promotional video with Hallyu star Kim Soo Hyun that will be available through social media and YouTube. Stay tuned for the video!