Watch brand 'Romanson' has revealed their advertising campaign with brand model, Lee Min Ho! And could they have picked a more suave and classy guy to show off the suave and classy watches? Probably not.
The campaign, entitled 'Perfect Man,' features the male watch version that is perfect for everyday life as well as two versions of a female watch. In particular, the CF campaign for the female watch will use a cross-sexual marketing technique by showing the female product on a male model with the concept that a romantic guy will buy this watch as a present for a woman he loves.
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