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His agency Bonboo Entertainment told TV Report on March 4, "The 'Choovely' father and daughter recently decided to donate their entire earnings from their endorsement deal with 'Daewoong Pharmaceutical' to multicultural families."

Choo Sung Hoon shared, "I am very joyful to become endorsement models for 'EasyDerm', which is definitely needed to treat children's wounds, together with my lovely daughter... As we started this for a good cause, we donated the entire modeling earnings to children of multicultural families and want to take part in various activities."

As the father of a multicultural family, Choo Sung Hoon has been showing his special affection for multicultural families in need by lending a hand at concert and fan meeting for them in Busan and more.

Catch Choo Sung Hoon and Choo Sarang on 'Superman is Back' every Sunday!