Eun Ji Won is currently active as an endorsement model for the travel agency, KRT, and it has been reported that he has helped the travel agency to gain an impressive 300% growth rate in annual revenue.

KRT confirmed on the 26th, "Eun Ji Won endorsed the marketing of our latest vacation travel goods and the results are definitely noticeable. �Since Eun Ji Won began modeling for our vacation advertisements in August, sales increased by 300% and the staff count increased from 9 to 25 employees, increasing almost 3 times [the original]."

Thanks to the 'Eun Ji Won Effect', the agency's annual revenue recently spiked up to $91 million USD. Through '1 Night 2 Days', Eun Ji Won had developed an image centered around all things travel-related, which boosted the agency's brand value especially among consumers in their 20s and 30s�who travel abroad.

Eun Ji Won is currently starring in tvN's new variety show, 'Three Idiots', alongside Kim Jong Min and Lee Soo Geun.