On the 26th, Lee Seung Gi participated in the 2012 World Hunger Relief Campaign at the Apgujeong-dong Pizza Hut location in Seoul.

Lee Seung Gi joined CEO of Pizza Hut Korea, Lee Seung Il and the United Nations World Food Programme Korean Office Chief, Im Hyung Joon in an effort to deliver the news of world hunger to stir up interest and help. After the opening ceremony, for a full month, Lee Seung Gi will be holding charity autograph sessions, clothes donation, and participate in advertisement shooting for charitable donations.

Lee Seung Gi has been the Korean Pizza Hut model for 3 years and he made the following statement, "I'm happy to be participating in an event that's meant to help starving children. Through this campaign, I'm going to lead by example so many people can begin sharing / donating in their everyday lives."

Along with Lee Seung Gi's participation in the campaign, Pizza Hut will be offering the special 'WHR Sampler' on their menu. All the profits from this special menu item will go to the WHR in donations.