Usually, we like to show you guys celebrities' spreads in magazines so you can see how beautiful they look but this time around it's a bit different with this spread. In this yet unnamed campaign, we see a few members of SNSD / Girls' Generation dressed in more mature clothing. The girls are usually seen in short shorts or belly shirts but these knee length dresses and somewhat boring outfits make them look a bit old. In addition, let's just say the bland makeup isn't helping either. Netizens noticed that the girls tried to look mature but it ended up making them look just plain old. People are saying they look like ahjummas (middle aged women) and that's not a compliment. I mean they do look beautiful because if they were ahjummas, they would be some hot Cougar / MILF's but these girls can do so much better. Some netizens commented:

"Ahjumma!!!!" "Ahjumma Generation" "Are they wearing moms' clothes?" "Such a strict look." "Who is this? This is not good." "Did Jessica take one of these outfits to that fashion show?" "Why did they make our girls look like this....?" "Mommy, why aren't you cooking food, what are you doing here?"