Singer-songwriter Jeong Hyo Bean unveiled the music video for her latest single, 'Serendipity', produced by Kwon Soon Kwan of 'No Reply', through Jeong Hyo Bean's official YouTube channel on December 12, 2024.

In her artist’s note, Jeong Hyo Bean reflects deeply on the theme of love, describing how the song encapsulates her journey and realizations about its multifaceted nature.

“I’ve always been consumed by an intense longing for love. For a long time, I believed love was merely a fleeting joy with a predetermined end,” she shares. “Through this song, I wanted to explore genuine and profound love. The process of creating this track led me to experience the many forms of love, ultimately teaching me that true love is born when these emotions come together.”

She continues, “Love is an indefinable force, shaped by the continuous cycle of understanding, accepting, and sometimes clashing with each other from a shared perspective. To love and be loved is the greatest gift and fortune in life. People say there are no coincidences, but love often arrives unexpectedly, making us believe in destiny and dream of eternity.”

The central theme of Serendipity is love. Jeong Hyo Bean hopes listeners will recall their meaningful moments of love while experiencing the song. 'Serendipity' is now available on all major streaming platforms.

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