Monsta X's I.M has revealed the music video teaser for his new title track 'LURE'. 

The released video starts with the captivating sound of a Latin guitar, followed by I.M portraying moments of happiness with a lover, sparking curiosity about the storyline that will unfold.

I.M's visuals, exuding matured masculinity, are also a highlight. With styling ranging from knits to suits, I.M showcases a variety of looks, from restrained sexiness to chicness, capturing the attention of global fans.

'LURE', by definition, means temptation. Over the seductive guitar sound and a powerful beat, I.M's distinctive vocals deliver the intense meaning of 'LURE', promising to captivate listeners.

I.M's third mini album 'Off The Beat' will include six unique tracks, from 'LURE' to 'Bust it', 'X0', 'Skyline', 'MMI', and 'Nobody'. Through this new release, he plans to solidify his artistic identity by presenting an unorthodox musical worldview.

'Off The Beat' by I.M will be released on April 3rd through various online music sites.