IVE is getting ready to make their first comeback!
On March 21 KST, the Starship Entertainment rookie girl group unveiled a promotional video for their upcoming single "DEAR. CUPID," the title track off of their 2nd single album 'Love Dive.' In the video, a fun trap beat plays in the background as the members pose in various love-inspired settings and a number of questions for Cupid flash across the screen.
Meanwhile, 'Love Dive' is set for release on April 5.
Check out the full video above!
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ive's concept is basically ''Fashion editorial'' from their announcement photos that looked just like high end portfolio photos, to their ''Eleven'' concept photos and MV being filled with Versace moments, to Wonyoung being Miu Miu girl and now this.... I love it. Finally a group that isn't focused on concepts like ''cute'', ''girl crush'' or being aliens etc. and just mixes culture - music and fashion to give us ture Pop Stars.
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