Jung Hae In has just landed a new endorsement deal.

The popular actor is now an advertisement model for Dongwon F&B's premium Korean food brand Yangban, which specializes in dried seaweed, rice porridge, frozen dumplings, soups, and other ready-to-eat products.

"We decided to use Jung Hae In as our brand model because we felt that Jung Hae In's popular and friendly image goes well with our brand's image," a representative for the brand explained.

Meanwhile, the actor's first campaign with the brand kicked off on May 10 KST with a television commercial, which playfully shows him doing several day-to-day activities as Song Chang Sik's "Ga Na Da Ra" plays in the background. The full commercial can be seen above!