Starship Entertainment's newest girl group KiiiKiii has topped the rookie idol group brand reputation rankings.

According to the 2025 March rookie idol group brand reputation analysis released by the Korea Corporate Reputation Research Institute, KiiiKiii ranked first with a brand reputation index of 1,592,255. Following closely behind, Hearts2Hearts ranked second, while BABYMONSTER secured third place. BOYNEXTDOOR and TWS came in fourth and fifth, respectively.

The brand reputation index measures the impact of consumers' online habits on brand consumption. It is calculated by comprehensively evaluating positive and negative sentiment, media exposure, consumer engagement, and community activity based on big data analysis.

In this month's analysis, KiiiKiii recorded a participation index of 275,714, a media index of 464,591, a communication index of 517,359, and a community index of 334,590. These results reflect the group's active engagement with fans and high media exposure.

Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, stated, “KiiiKiii ranked first in the March rookie idol group brand reputation rankings. Comparing the category’s big data from February, which recorded 12,197,575 data points, the volume increased by 28.11% to 15,625,750 this month.”

Breaking it down further, brand consumption rose by 36.76%, brand-related issues increased by 36.19%, brand engagement grew by 17.87%, and brand diffusion saw a 30.22% rise, indicating a general increase in public interest in rookie idol groups.

In link analysis related to KiiiKiii, keywords such as “debut,” “free-spirited,” and “trendy” scored highly. Additionally, keyword analysis ranked “I DO ME,” “debut song,” and “Gen Z vibes” among the most mentioned terms. The sentiment analysis revealed an overwhelmingly positive response, with an 84.91% positivity rate.

This rookie idol group brand reputation analysis was conducted on groups that debuted from 2023 onwards. The analysis period spanned from February 3 to March 3, during which a total of 15,625,750 data points were collected to evaluate brand consumption, issue trends, engagement, and diffusion.

The top 30 rookie idol group brand reputation rankings for March 2025 are as follows:

1. KiiiKiii
2. Hearts2Hearts
3. BABYMONSTER
4. BOYNEXTDOOR
5. TWS
6. KISS OF LIFE
7. RIIZE
8. ZEROBASEONE
9. QWER
10. MEOVV
11. tripleS
12. IZNA
13. Rescene
14. ILLIT
15. Kickflip
16. UNIS
17. HORI7ON
18. EVNNE
19. ARTMS
20. KATSEYE
21. MADEIN
22. NOWADAYS
23. FANTASY BOYS
24. ALL (H)OURS
25. SPIA
26. LUN8
27. A1
28. Geenius
29. The Wind
30. POW

SEE ALSO: K-netizens react to KiiiKiii's first stage performance