ATEEZ joins forces with platform The Sandbox to launch immersive K-pop metaverse experience
AKP STAFF
Posted by Sophie-Ha Tuesday, March 4, 2025 6,825
ATEEZ is planning to bring a new immersive metaverse experience to fans.
On March 4, it was announced that KQ Entertainment is partnering with The Sandbox to bring ATEEZ into the metaverse universe, creating an interactive digital experience for both K-pop and gaming fans. The popular K-pop group plans to launch the ATEEZ Official Avatar Collection in The Sandbox, where users can play as their favorite ATEEZ member.
The Sandbox is a leading social gaming and metaverse platform that empowers users to design and share their own creative content.
Cindy Lee, CEO of The Sandbox Korea, shared the excitement about this latest collaboration and said, "We’re thrilled to bring ATEEZ, an iconic K-pop group with a global fanbase, to The Sandbox metaverse. We look forward to collaborating with KQ Entertainment and ATEEZ to introduce their music, story, and artistry in an innovative way.”
The ATEEZ Official Avatar Collection will launch on March 18, 2025, and their experience inspired by ATEEZ’s unique universe and music will be released in April of this year.
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