Before even making their debut, K-pop rookie group Hearts2Hearts has already landed a major advertising deal. The girls have been chosen as the new models for MUSINSA, one of Korea's most popular clothing brands.

MUSINSA recently released a video announcing their collaboration with fresh new faces. The brand announced, "NEXT CELEB with Musinsa, NEW GIRLS OUT NOW. The cool girls making their debut to kick off the 2025 new season! After completing all their preparations, the girls have finally stepped out into the world, and now they’re teaming up with Musinsa. 💬 Guess the NEXT CELEB in the comments!"  

Although MUSINSA's video didn't clearly reveal the faces or identities of the girls, Hearts2Hearts posted another video with the caption, "Hearts2Hearts x MUSINSA ⤹˚˖♬୭ The collaboration will be unveiled on February 24 at 11 AM KST," confirming that Hearts2Hearts will be the new faces for MUSINSA.

Korean netizens took notice that Hearts2Hearts had already landed a major advertisement deal even before their official debut. They shared their opinions on the latest announcement and commented:

"SM is good at landing them gigs. I guess that's why you go to a big company."

"So when are they debuting?"

"They're debuting on the 24th."

"I can't believe their selected as models even before their debut... I guess a large entertainment company is good for a reason."

"This is why you need to debut with a large company."

"I guess rookie groups from major entertainment companies start off with major ad gigs."

"Even before their debut?? Fascinating."

"That's pretty dope."

"This is why you go for large entertainment companies."

"That's why everyone wants to go to a large entertainment company."

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