Actor Byeon Woo Seok has ranked first in the January 2025 advertising model brand reputation rankings. The results were based on big data analysis of advertising model brand reputation from December 2, 2024, to January 2, 2025, published by the Korea Brand Reputation Research Institute.

The January 2025 advertising model brand reputation ranking is topped by Byeon Woo Seok, followed by Son Heung Min, Lim Young Woong, aespa, Cha Eun Woo, BTS, BLACKPINK, Kim Soo Hyun, Seventeen, and Yoo Jae Suk in the top ten.

(Source from: https://brikorea.com/bbs/board...)

Korea Brand Reputation Research Institute Director Gu Chang Hwan explained, "In the link analysis of Byeon Woo Seok, who ranked first, keywords like 'kind-hearted', 'affectionate', and 'sweet' showed high frequency, while brand keywords like 'NH Bank', 'Ediya Coffee', and 'Kyochon Chicken' were frequently mentioned. The positive-to-negative ratio of his brand reputation was 93.87%, indicating a strong favorable image."

Byeon Woo Seok, who gained global popularity for his role as Ryu Seon Jae in the tvN drama 'Lovely Runner' that ended in May 2024, was selected as a model for numerous brand advertisements, earning approximately 10 billion KRW (about $7 million). 

He has also made headlines for his charitable acts, including a 300 million KRW (about $204,300) donation to Severance Hospital for children battling illnesses in October. Furthermore, he gifted the latest iPhones and iPads to staff members, including those from his agency, as a gesture of appreciation during the end of the year.

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