RIIZE has captured the spotlight of a major American media outlet.

On the 27th (Korean time), Bloomberg released a new episode of its documentary series "Bloomberg Originals" on its website.

The episode provides an analysis of the K-pop industry, highlighting that "hundreds of concerts, thousands of artists, and millions of fans have turned K-pop into a $9.3 billion industry."

RIIZE was introduced as a K-pop artist with global potential. The documentary showcased their choreography practice, music video shoots, new song performances, and interview scenes.

Notably, the "Bloomberg Originals" team visited RIIZE's first fan concert tour, "RIIZING DAY," held in Los Angeles last May. The documentary covers various aspects, including the preparation process, on-stage performances, behind-the-scenes moments, and even the stories of their fans, known as BRIIZE, who gathered at the venue.

SM Wizard Production's Executive Directors Kim Hyung-Kook and Lee Sang-Min also made appearances, providing insights into RIIZE's music production and global strategy.

Selina Ong, Spotify's Global Head, commented on RIIZE, stating, "Artists like RIIZE understand the styles that resonate with young audiences and express them through their music."

Meanwhile, RIIZE is set to make their Japanese debut on September 5th with the release of their first single, "Lucky."

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