CROCS announced today that it has named YG Entertainment's boy group TREASURE as its brand ambassador, launching the TREASURE x CROCS™ global campaign.

TREASURE debuted in 2020 with the single “Boy”, which quickly gained them popularity. They’re known for their sense of individual style, and Crocs stated that they were specifically chosen as brand ambassadors because their unique personality and freedom matched Crocs' identity. In the past, the members have often been recognized for their styling with Crocs.

The global campaign, Come As You Are™, will feature a variety of activities from 2024 to 2025, including campaign content creation, offline events, and photo card events for fans, as part of Crocs' brand identity of embracing your true self and expressing your individuality.

SEE ALSO: TREASURE delivers vibrant ‘YELLOW’ performance on MTV 'Fresh Out Live'