The Korea Brand Reputation Research Institute has revealed brand value rankings for TV variety stars for the month of March.

From February 2 through March 2, the Institute analyzed big data of 50 currently promoting TV variety stars in areas including consumer participation, media activity, communication, and community activity.

Based on the analysis results, Yoo Jae Suk was ranked #1 in terms of TV variety star brand value rankings for March with 3,054,677 points. The comedian/MC recently began greeting viewers with his new tvN variety, 'Apartment 404'. Singer Lee Hyori, the host of the KBS2 music program 'Lee Hyori's Red Carpet', ranked #2 with 2,443,821 points, while 'SNL Korea' host Shin Dong Yup ranked #3 with 1,914,876 this time around.

Here are the top 30 TV variety stars in terms of brand value rankings for March: Yoo Jae Suk, Lee Hyori, Shin Dong Yup, Park Myung Soo, Tak Jae Hoon, Jun Hyun Moo, Kim Jong Kook, Jo Se Ho, Lee Kyung Kyu, Ahn Jung Hwan, Seo Jang Hoon, Kim Jong Min, Park Na Rae, Kim Jun Ho, Kim Sook, Lee Soo Geun, Kim Gu Ra, Lee Sang Min, Kang Ho Dong, Song Ji Hyo, Lee Ji Hye, Lee Dong Gook, Kim Sung Joo, HaHa, Super Junior's Heechul, Cha Tae Hyun, Jung Hyung Don, Kim Min Kyung, Jang Do Yeon, and Noh Hong Chul.