NewJeans and SEVENTEEN’s Mingyu have been announced as the latest advertising models for Calvin Klein.
New Jeans has recently signed an advertising contract with Calvin Klein and is set to start their modeling activities from the Spring/Summer 2024 season. Calvin Klein is renowned for collaborating with the hottest fashion icons of the era.
In the Fall/Winter 2023 campaign, Calvin Klein featured a star-studded lineup including BLACKPINK’s Jennie, BTS’s Jungkook, Kendall Jenner and Kid Cudi.
Starting from the Spring/Summer 2024 season, New Jeans and SEVENTEEN’s Mingyu will join the ranks, targeting the global teen and twenty-something demographic.
New Jeans has captured fans’ attention since their debut in July 2022, creating a fashion syndrome. Mingyu is currently known as one of the leading fashionistas among idols.
Furthermore, each member of New Jeans is also active as ambassadors for luxury brands: Minji for Chanel, Daniel for Burberry, Haerin for Dior, and Hyein as the face of Louis Vuitton. Mingyu, representing Dior, has been spotted attending Paris fashion shows as part of the Dior Friends circle.
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CK mostly about advertising underwear. But they've had a tradition of advertising wearing jeans since the 90s, and I wonder if that conflicts with NewJeans' deal with LEVIS.