International music phenomenon Jungkook has captivated audiences worldwide with the launch of his debut solo album, 'GOLDEN.' In an innovative campaign to amplify the excitement surrounding this momentous release, Spotify has initiated a series of immersive experiences to draw fans into Jungkook 's artistic journey, offering exclusive content and dynamic promotional events.

Initiating the celebratory campaign, Spotify collaborated with Jungkook to orchestrate a monumental event in New York City, featuring a sophisticated computer-generated gold banner that cascaded down the Empire State Building, elegantly unveiling 'GOLDEN' to the world. This spectacle was shared on platform X (formerly known as Twitter), and it swiftly became a sensation, sparking a flood of admiration and engaging dialogues among enthusiasts and the broader online community.

The celebration extended globally as fans were enthralled by the sight of 'GOLDEN' billboards, featuring kinetic and three-dimensional visuals, adorning the thoroughfares of major metropolitan areas such as New York City, Seoul, Tokyo, Jakarta, Manila, and Bangkok. These installations bathed the urban landscapes in a radiant glow, testament to Jungkook 's widespread acclaim.

Jungkook 's influence is undeniable, as evidenced by his single "Seven (feat. Latto)" setting a record as the quickest track to surpass 1 billion streams on Spotify. With the release of 'GOLDEN', he continues to solidify his reputation for excellence, achieving another remarkable feat. As of November 5th, 'GOLDEN' has propelled ten of its eleven songs onto Spotify’s Global Daily Top Songs chart, with "Seven (feat. Latto)" maintaining its prime position at number one, and the album's standout track, "Standing Next to You", debuting at number two. This track garnered over 6.4 million streams on its release day alone, marking the highest new entry on the chart.

“The popularity of K-Pop has grown by leaps and bounds, crossing borders and transcending language and cultural differences to unite fans from all walks of life,” said Jungjoo Park, Spotify’s Head of Music, South Korea. “With every release, fans have shown Jung Kook tremendous love on Spotify. We’re proud to be able to join them in celebrating the widely loved Jung Kook for his first solo album, helping him further expand his global presence as an artist.”

“My solo album is officially coming out. It’s time for me to show all the things that I created while growing together with BTS. I worked really hard on (the album), and you can look forward to it. It’ll be good, and I hope you enjoy it on Spotify,” shared Jungkook on the set of Spotify’s K-Pop ON!. And in a special message to ARMY, he said, “Thanks for being by my side. I’ll always cheer ARMY on too.”