Lee Hyori has officially returned as an advertising queen.

On November 1, Lee Hyori shared the below ad on her Instagram along with the message, "My heart runs." The clip shows the singer filming an advertisement for a rental car company as she poses and smiles.

Lee Hyori is known to have quit the advertising industry in 2012 after she declared she wouldn't appear in advertisements that don't support animal and environmental protections. However, this past July, she expressed on social media, "I want to star in advertisements again... Advertising inquiries can be sent to Antenna Music." 

The beloved celebrity also revealed last month that she took on 4 commercials, saying, "It's embarrassing if I say I won't do advertisements and then decide to do them again. I don't care if I'm embarrassed though."

Meanwhile, a sports brand that signed an exclusive advertising contract with Lee Hyori revealed the number of new members on the official online store increased 1.5 times from the previous week as soon as Lee Hyori's teaser photos and videos for the company were released. Lotte On is also said to be benefiting from Lee Hyori as an endorsement model as related sales increased 40% from last year after signing her.