Privé Alliance pairs up with K-Pop artist Kim Hanbin, better known as B.I, to bring a collection that explores the theme of love and youth. 

B.I, a rapper, singer, songwriter, and producer, has become a force of nature in South Korea’s music scene. Throughout his career, he has faced many challenges that he leveraged to grow as an artist, piecing himself back together to come out strong as ever. Creating music has always been his comfort zone, but through his collection for Privé Alliance, the artist expands his barriers.

"In this collection, I convey my perspective on love through dreamlike, blue-themed heart graphics, which serve as the visual representation of love—a love that burns, a love that freezes, and a love that leaves emptiness. I hope everyone will immerse and dive into the various shades of love in this special and personal collaboration with Privé Alliance," said B.I.

"B.I is a visionary whose creative universes expand from music, to art, and to fashion. He has established himself as a pop-culture icon globally, wherein he breaks boundaries across the different worlds he explores. Privé Alliance is delighted to welcome B.I as a guest Creative Director, reinforcing the brand’s values of creativity and quality," Privé Alliance relayed.