The group FIFTY FIFTY, which has been showing amazing results on the Billboard charts weekly, is set to make a full-fledged entry into the United States in July.
According to an exclusive News1 report on May 16, FIFTY FIFTY will officially begin promotions in the U.S. and UK in July.
To prepare for FIFTY FIFTY's U.S. debut, Attrakt Entertainment's CEO Jeon Hong Joon will depart for the United States on the 18th. CEO Jeon will finalize the group's local label, agency, and management contracts during his trip to the U.S. FIFTY FIFTY recently signed a partnership with Warner Records.
CEO Jeon will be staying in the United States until early June to complete promotion preparations and schedule radio appearances, ensuring that FIFTY FIFTY will hit the ground running when they officially begin their activities in the U.S. and UK.
Following this, FIFTY FIFTY will officially begin their activities in the U.S. and UK in July, further expanding their global presence. CEO Jeon told News1 today, "FIFTY FIFTY is taking the first step to grow as a global IP," and added, "It's a new feeling, I can't believe we achieved this in just three months after our comeback. It's the result of the hard work of all the staff and members."
Meanwhile, FIFTY FIFTY has been achieving remarkable results on the Billboard charts and other global charts with their single, "Cupid," released on February 24, 2023. According to the Billboard chart dated for the week of May 20, "Cupid" ranked 2nd on the Billboard Global 200 (Excl. U.S.) and 3rd on the Global 200. With this, FIFTY FIFTY became the second K-pop girl group to record No. 1 on both charts, following BLACKPINK.
Earlier, on May 13, FIFTY FIFTY's "Cupid" jumped 22 spots from 41st to 19th on the Billboard main singles chart 'Hot 100,' breaking the record for a 7-week consecutive chart entry. The 19th place on the Billboard 'Hot 100' is the second highest ranking set by a K-pop girl group behind BLACKPINK's "Ice Cream," which peaked at 13.
This song is everywhere, and for good reason.