JYP Entertainment, one of the leading entertainment companies in South Korea, recently saw its share prices hit an all-time high of 90,000 KRW (67.23 USD) per share. This marks a significant milestone for the company and reflects the success of its business strategy and the popularity of its artists.

JYP Entertainment is home to some of the biggest names in K-pop, including TWICE, Stray Kids, ITZY, and NMIXX. The company has been in the spotlight recently for its artists' impressive performances on music charts, as well as its strategic expansion into the global market.

This is the first time the label has hit the 90,000 KRW per share mark. The share prices for JYP Entertainment have been on a steady rise since last year, but it is expected that the stock prices have increased with the anticipation for the label's new girl group in the U.S.

The company currently enjoys a whopping market cap of 3.2 Trillion KRW (2.4 Billion USD) and has seen incredible growth. Just three years ago, when the pandemic first started, JYP shares were hovering around 18,000 KRW (13.45 USD) per share and had a market cap of 615 Billion KRW (460 Million USD). JYP's stock saw a notable increase of 19.55% from March 14 to April 14, 2023, as reported by the Korea Exchange. This surge made JYP the second-highest-performing entertainment stock, closely following Hybe Co. The latter company experienced a stock price surge due to a management dispute with Kakao Corp. over control of SM Entertainment. 

The rise in JYP Entertainment's share prices is a reflection of the company's strong financial performance, as well as investor confidence in its long-term growth potential. JYP's stable governance structure, including its innovative multi-label system introduced in July 2018, has contributed to the stock surge. This system enables independent marketing, planning, and management for each artist, resulting in the development of multiple sustainable intellectual properties.

Meanwhile, JYP Entertainment's Stray Kids are scheduled for a comeback in June, while TWICE began their 'Ready To Be' world tour adding more shows to the European leg of the tour.

Last year, JYP Entertainment launched a joint project, 'A2K,' with Republic Records to create a new girl group in the United States and held auditions in September to seek out new fresh talent.