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Many celebrities have been chosen as models and ambassadors for various cosmetic brands. It is essential to cast the right celebrity who can perfectly promote the brand with the visuals, vibe, and concept that best fit the brand.
Over the years, there have been countless female celebrities who represented the most representing cosmetic brands in South Korea.
So here are some of the best cosmetic brand models for the makeup brands of that time.
Hera, Jun Ji Hyun
![](/upload/2023/02/content/281615/1677618912-image.png)
Missha, Son Ye Jin
![](/upload/2023/02/content/281616/1677618974-image.png)
Shu Uemura, Go Joon Hee
![](/upload/2023/02/content/281617/1677619046-image.png)
Estee Lauder, Sulli
![](/upload/2023/02/content/281619/1677619147-image.png)
Innisfree, YoonA
![](/upload/2023/02/content/281614/1677618899-image.png)
The Face Shop, Suzy
![](/upload/2023/02/content/281619/1677619196-image.png)
Lancome, Kim Hyun Joo
![](/upload/2023/02/content/281620/1677619258-image.png)
Etude, Krystal
![](/upload/2023/02/content/281621/1677619300-image.png)
CNP, IU
![](/upload/2023/02/content/281622/1677619322-image.png)
Hanyool, Kim So Hyun
![](/upload/2023/02/content/281622/1677619361-image.png)
Tony Moly, HyunA
![](/upload/2023/02/content/281623/1677619416-image.png)
Sulhwasoo, Song Hye Kyo
![](/upload/2023/02/content/281624/1677619453-image.png)
Laneige, Kim Yoo Jung
![](/upload/2023/02/content/281624/1677619496-image.png)
Banila Co., Shin Se Kyung
![](/upload/2023/02/content/281625/1677619558-image.png)
Dior Beauty, Kim Yuna
![](/upload/2023/02/content/281626/1677619584-image.png)
Ohui, Kim Tae Ri
![](/upload/2023/02/content/281627/1677619639-image.png)
Yves Saint Laurent, Han Ye Seul
![](/upload/2023/02/content/281627/1677619660-image.png)
Clio, Gong Hyo Jin
![](/upload/2023/02/content/281628/1677619707-image.png)
Benefit, Jung Yoo Mi
![](/upload/2023/02/content/281629/1677619767-image.png)
Peripera, Hwang Jung Eum
![](/upload/2023/02/content/281630/1677619833-image.png)
Skin Food, Sung Yuri
![](/upload/2023/02/content/281631/1677619879-image.png)
Mamonde, Park Shin Hye
![](/upload/2023/02/content/281632/1677619923-image.png)
Nature Republic, Taeyeon
![](/upload/2023/02/content/281632/1677619958-image.png)
VDL, Cheon Woo Hee
![](/upload/2023/02/content/281633/1677620007-image.png)
K-pop Queen-Goddess YOONA x INNISFREE's impact is just way too strong.
Yoona is the one who made innisfree national and internationally popular. YoonA MADE innisfree, a nugu company to be a trillion worth company and even turned No.1 cosmetic in kr and one of the best korean cosmetics brands in the world😎👍 Speaking of innisfree. remember as Yoona and Innisfree rank #1 as the Best&Most well-loved cosmetic brand by women in their 20s. YoonA & Innisfree Chosen even as the Best Brand & the Best Brand Endorser for Summer by Experts. Yoona's product brand innisfree also ranked among the BEST cosmetic in China and becoming the HIGHEST ranked korean brand on L2′s Digital IQ index Beauty China,... and many other achievements.
Korean know when they talk about innisfree, its "Yoona's cosmetic from jeju". K-pop Queen YoonA was also chosen as the Global Muse of Innisfree '이니스프'.
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