BTS's SUGA attended his first official event as Maison Valentino's DI.VA (a name created by Valentino for Global Ambassadors of the brand) - Haute Couture at Paris Fashion Week. He joined world-famous celebrities such as Doja Cat, Anne Hathaway, Kylie Minogue, Sam Smith, and Charli XCX. The hashtags related to the appearance of the BTS member topped Twitter Trends Worldwide.

#SUGAxValentinoCouture trended at #1 Worldwide for longer than 4 hours.

According to Google trends, Valentino has peaked at 100% interest after SUGA’s appearance at their Haute Couture show.

During the show, SUGA sat next to Stella Piccioli, daughter of Valentino's Creative Director and Sam Smith.

Pierpaolo Piccioli, her father, shared a video showing a huge crowd of ARMY cheering for SUGA on his Instagram.

Giancarlo Giammetti, Co-Founder & Chairman of Valentino, also liked SUGA's Instagram post after the event.

Marie Clarie Korea shared short videos featuring SUGA from his luxurious hotel room in Paris, hinting at a future interview or a photo shoot with the artist.

BTS member also shared a few photos from the hotel on his Instagram account, leaving ARMY in awe of his delicate features. 

Various media outlets described BTS's SUGA as the biggest sensation of Valentino's Haute Couture.

According to Pinkvilla: 'Suga’s entrance caused cameras to flash left, right and centre as the cheers became louder. His skin shone under the Parisian light as has been customary for the BTS member whose glossy face has become a fan favourite topic.'

SUGA was featured in Phil Oh’s 'Best Street Style Photos From the Spring 2023 Couture Shows in Paris' on Vogue.

Prestige Online chose SUGA's appearance as one of the highlights of the night: 'Suga of BTS attended the Valentino Haute Couture Spring 2023 show. He was seated at the front row and donned a monochrome look. Reports suggest that his beige suit, creamy camel blouse and loose necktie were from the Unboxing Valentino collection.'

WWD commented: 'As if fashion needed another display of the power of K-pop this week, the throngs of fans that lined Paris Pont Alexandre III bridge for a glimpse of Min Yoongi, better known as BTS’s #Suga, served as the final showcase.'

Elle Korea listed the most unforgettable outfits of celebrities on Paris Fashion Week: 'SUGA perfectly pulled off a suit from Valentino’s 2023 S/S collection. Added points with Valentino's signature rock-studded necklace. And also completed the tone-on-tone style with Derby shoes that matched the calm-colored suit. As ARMYs have stated, making the appearance of Human Valentino SUGA worthy of being called the main event of the show.'

GQ Korea praised SUGA's outfit choice: 'BTS SUGA made his first public appearance since he was selected as a global ambassador. He appeared at the 2023 Valentino Spring/ Summer Haute Couture Show. Suga wore a nude-tone suit with a matching nude-tone shirt. Overall, the cool and calm colors of the styled outfit gave a natural feeling that highlighted the aura of SUGA & grabbed the attention of everyone in Paris.'

A short video with highlights of SUGA's appearance at Haute Couture surpassed 2,100,000 views in a short time after the upload, proving the new ambassador's popularity.

BTS's SUGA, who was chosen as Maison Valentino's ambassador this month, is currently the only ambassador appearing on the Official Website of the brand in 65 countries and regions.