The Korea Institute of Corporate Reputation has published its brand value rankings for Korean singers in the month of October, based on big data analysis.
From September 22 through October 22, the Institute analyzed big data of currently promoting Korean singers in areas including consumer participation, media activity, communication, community activity, etc. Based on the analysis, the top 30 singers in terms of brand value rankings for October are: BTS, BLACKPINK, Lim Young Woong, IU, IVE, NewJeans, Lee Chan Won, Young Tak, Seventeen, Kim Ho Joong, EXO, NCT, (G)I-DLE, Jung Dong Won, Kang Daniel, Jannabi, Zico, Lee Seung Gi, Red Velvet's Joy, Girls' Generation's Taeyeon, TWICE, Jang Min Ho, Girls' Generation, Psy, Song Ga In, LE SSERAFIM, Oh My Girl, Jessi, aespa, and Park Chang Geun.
Once again for the month of October, boy group BTS maintained their position at the top with a total of 10,087,199 brand points. BLACKPINK ranked in 2nd place this month with 9,612,031, while trot singer Lim Young Woong followed behind in 3rd place with 7,752,886 points.
Kings of Kpop BTS💜👑 No surprises🙌