The Busan International Advertising Festival Organizing Committee announced on the 18th that it has appointed actress Son Na-Eun as the ambassador for MAD STARS 2022, which is one of the largest international advertising festivals in Asia and will be held from August 25 to August 27 at BEXCO in Haeundae-gu, Busan. She will appear in the upcoming drama 'Agency' (nonofficial title), which is scheduled to air on JTBC in the first half of 2023. Son Na-Eun appears as 'Kang Han-na,' a third-generation chaebol who works in the advertising field and is social media star influencer.

Son Na-Eun is active in various fields, such as acting and advertising model. She showed off her stable acting skills in the drama, 'Ghost Doctor,' which concluded in February this year. Choi Hwan-jin, Executive Chairman of the Busan International Advertising Festival, said, “I hope that Son Na-Eun's next drama will empathize the fierce life and hard work of the people behind the creative advertising works. With this appointment, we hope that more people will be aware of MAD STARS."