The Korea Institute of Corporate Reputation has published the brand value rankings of female K-Pop idol groups for the month of June.
From May 13 to June 13, the institute conducted big data analysis on data collected from girl group activities, including in media activity, participation, community activity, communication, etc.
Comparing with the index in May 2021, the activity for June has increased by 16.55%.
aespa tops the chart with a brand value index of 975,052, an immense 655.91% increase from their index in May.
Charting second, is Brave Girls with an index of 368,492.
In third place is TWICE with 295,732, a sizable 51.78% increase from their index in May.
The big data analysis showed terms that were most commonly linked with aespa were “Reveal, Breakthrough, and Entry.” On the other hand, the keyword analysis of the group see “Next Level, Billboard, and World View” as the most commonly searched term.
Among the top 10 groups are also: Oh My Girl, BLACKPINK, Red Velvet, ITZY, MAMAMOO, Rocket Punch and STAYC.
Check out the institute’s full data analysis below!
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Wow, I'm surprised that Rocket Punch is in the top 10 and ranking #9 now. They were always in the low 20s and 30s before. Ring Ring did something for them.