The Korea Institute of Corporate Reputation has revealed brand value rankings of K-Pop boy groups for the month of April, based on big data analysis!

From March 10 through April 10, 2021, the Institute analyzed big data of various K-Pop boy groups, in areas ranging from consumer participation, to media activity, communication, community activity, etc. 

For the month of April, the boy group rankings are, in order: BTS, NCT, Seventeen, EXO, SHINee, Super Junior, ASTRO, The Boyz, BTOB, and ATEEZ. Once again this month, BTS took up 1st place with an overwhelming 15,938,202 brand value points, while NCT took up 2nd with 3,574,966 points. Seventeen came in a close 3rd place with 3,354,205 points total. 

Check out the Institute's full analysis results, below.