“Jimin wore it (red plaid shirt) just for a few seconds in an advertisement and sold out in just hours. Amazing. It’s phenomenal.”

BTS’s main dancer and lead singer Park Jimin has been recently mentioned or featured in TV programs in different countries such as Indonesia, Argentina, Mexico, Japan and this time in Brazil.

On March 24, Brazilian TV show “Vem pra Ca” reported the news about Jimin selling out R13 Plaid overshirt which he worn in Hyundai x BTS “World Water Day” commemorative clip. They likewise talked about Jimin’s influence of selling out such shirt despite its expensive price and even not officially promoting it.

The TV hosts were shocked to find out that the shirt is worth almost 3000 BRL ($537) and said it was only worn for just a few seconds in an advertisement yet sold out fast.

The host further remarked that BTS is a South Korean group and is phenomenal in the internet. Their songs are hits. They have many followers and fans. Finally, everything BTS touch turns into gold.

“Vem pra Ca” is hosted by entrepreneur Patricia Abravanel and Gabriel Cartolano and is a new morning TV show aired on Sistema Brasileiro de Television (SBT), the second most viewed TV network in Brazil and the most subscribed TV channel on Youtube.

Earlier, the oversized plaid Jimin wore was reported sold out in all 6 different sizes immediately after it was seen worn by Jimin in a video by Hyundai for its campaign “World Water Day”. This reaffirmed Jimin’s unmatched brand power as Korea’s Top Idol and K-pop frontman.