Brand King BTS Jimin proved that he is the unmatched Top Idol for 25 consecutive months in the brand listing and caused a costly Louis Vuitton pullover to sell out in less than 24 hours without even officially promoting it.

On January 21, BTS, through their official Twitter account, shared Louis Vuitton’s post while BTS members received invitations to watch upcoming Louis Vuitton Men’s Fall-Winter 2021 Fashion Show.

In the video, the members received drinks individually from Louis Vuitton and DIY model airplanes which they immediately built.

Jimin received his invitation wearing a Louis Vuitton Men “Clock Intarsia Pullover” in the video.

The pullover which costs $1070 USD (approximately 1,177,140 Korean won) sold out fast and in less than 24 hours in Louis Vuitton’s USA and South Korea’s websites evidencing once again the “Jimin Effect” and the “Jimin Impact” as the true “Brand King.”

Jimin also made the LV pullover sold out in several other countries and regionsincluding France, Japan, Thailand, Canada, Singapore, Taiwan, Australia, Malaysia, United Kingdom, Brazil, Denmark, Italy, Belgium and Hong Kong.

According to some netizens, they had to call LV’s customer service because their website was lagging due to the spike in sales.

In an online Korean community, some netizens reacted as:

“Jimin is awesome.”

“Jimin is classy and handsome.”

“Jimin is cool and Louis Vuitton goes well with him.”

“Jimin’s clothes and face are both pretty.”

In November 2019, Jimin also wore Louis Vuitton Spring 2020 Menswear during photo shoot with Paper Magazine.

Jimin’s significant influence in fashion is something not unexpected as Park Jimin is the only Korean male idol included as one of the members of the prestigious Business of Fashion, the members of which are people who have shaped the global fashion industry.

This is also not the first time that Jimin caused an expensive piece of clothing to sell out immediately. It is also because of this that foreign media dubbed Jimin as the "Sold Out King". It must be emphasized that Jimin caused these items to sell out without even officially promoting them.  He simply wears them.