On October 9, BTS Jimin, through the efforts of his Chinese fanbase Park Jimin Bar, took over the world’s largest mall located in Dubai with his birthday ads being flashed therein on more than 340 ads screens for 7 days.

Jimin became the first and only individual artist whose non-commercial or purely personal ads were permitted by Dubai Mall to be displayed on its every screen. Such a grand celebration of the birthday of Brand King and King of Kpop Jimin is very fitting to be shown on the world's biggest mall.

Jimin’s Chinese fanbase, Park Jimin Bar, once again showed that their love for Jimin is as big and splendid as the projects that they have undertaken this year to commemorate the idol’s 26^th birthday.

Among others, Park Jimin Bar announced the 11^th part of its massive Jimin birthday projects on September 19 and posted “Birthday Support for Park Jimin Part 11 – Clusters of bustling. The world’s first person to have advertising space all-inclusive support in the largest and most popular shopping mall in the world, the Dubai Mall. Range: all the advertising space in the Dubai Mall.”

The Dubai Mall, located in Dubai, United Arab Emirates, has 555,600 square meters floor area that is as big as 50 football stadiums. It is also the world’s most visited shopping mall and has become a tourist attraction with more than 80 million annual visitors.

Jimin’s 15-second birthday ads will run 288 times per day, starting October 9^th until 15^th on all advertising screens in the mall, which is more than 340. It includes all long screens on all floors of the mall and all advertising spaces, guide screens, elevator screens, subway line station signs, and even parking lots. It is truly amazing.

On October 9^th, netizens who went to the mall were amazed to see floors of Jimin everywhere in the Dubai Mall. Jimin video ads played on a huge 200 square meter LED screen located at the Olympic-sized Dubai Ice Skating Rink. His solo song “Filter” has been played at the skating rink too.

The same Chinese fanbase has announced other incredible projects for Jimin’s birthday this year. They posted about projects that will make Jimin the first K-pop idol to have cabin support with full global routes with Top 5 South Korean Airlines; the first person in the world to have a Seoul subway support project with the largest scale in history; the first person in the world to have 300 square meters joined 3 screens in New York Times Square; his ads will conquer four big cities and 26 metro stations with the largest pedestrian flow in China; the first Korean artist to have his own theme festival in Myeongdong, Seoul, Korea with the elegant setup of Serendipity Bubble; first person in the world to have large-scaled support of Thai Subway, Bangkok, Thailand; the world’s first idol to board on the big screens on Moxy Boston; and full coverage advertising on six top social apps and more.

Last year, Park Jimin Bar also made some memorable birthday projects like when they made it snow in October for Jimin. They also simultaneously lit up 34 buildings in the richest cities in China.